Animation of an internal convention in XXL augmented reality

Hennessy Group

About This Project


Establishing team cohesion is an important issue for any company, especially when it comes to a large group like Hennessy. Each employee must feel invested in the proper development of the group, everyone must look in the same direction. Transmitting a long-term vision to its employees, making them actors on a daily basis, is indeed a strategic point for this subsidiary of the LVMH group.


In this context, the Hennessy Group, an international player on the Cognac market, wished to give a new impulse to its internal convention for its 600 employees. Anchor in the future, print a resolutely modern and innovative approach to echo the company’s strategy, use a touch of wonder and astonishment to keep the attention of the audience. More than seductive specifications!




A giant screen, two projectors 4k and 600 people … nothing better to energize the ceremony of awarding trophies with a XXL augmented reality! Interactive content has been designed to support emotive moments.


First intervention:

Our first mission was to animate the ceremony to the collaborators who had distinguished themselves during the year. With her “so British” accent and her very French humor, Louise Ekland, a columnist on Europe 1, could benefit from the magical aura of augmented reality to spice up this sequence. Each of the collaborators was able to come on stage to receive in real time his augmented reality trophy.



Second intervention:

For this more strategic part, the XXL augmented reality was used to present the new industrial implantation. The structure could appear in detail before the eyes of the collaborators. It is easier to imagine a project with images rather than words. This brought a much more concrete vision of the future industrial site to the Hennessy employees.



3D production
Sound design
Governance of experiments in connection with global governance during the event


Augmented reality

Broadcast support

Giant screen via control room